Analyze your market share and its components, including overall market share, share of wallet, and share of voice, to assess your competitive position and identify growth opportunities.
Price skimming means setting a high initial price for a new product, then gradually lowering it to capture more price-sensitive customers. Learn when it works and the risks to consider.
Discover alternative ways to analyze market share: overall market share, share of wallet, and share of voice. Learn why understanding these distinctions is crucial for effective marketing strategies.
Explore the key distinctions between market research and marketing research, with a deeper dive into the components of marketing research.
The intensity of rivalry between existing competitors in a market or industry depends on a number of factors. Assessing the intensity of competition in an industry is the most important step in the 5 Forces of Porter Model Analysis.
